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Notes on privacy-first analytics, revenue attribution and pricing, from the people building atrby.

RevenueOct 26, 20265 min read

The formula, how a Stripe payment gets its campaign, and what the number leaves out.

GuidesOct 26, 20265 min read

The CSV columns the import needs, a daily export from Google Ads, and how to check the rows before they go live.

GuidesOct 26, 20264 min read

Why spend and revenue can sit in different currencies, how the conversion works day by day, and how to check it.

PricingOct 20, 20261 min read

Events, goals, revenue and AI crawler hits are free. A traffic spike never locks your dashboard.

PrivacyOct 16, 20261 min read

Useful analytics without a consent banner in the default mode, and an honest opt-in when you need more.

AI searchOct 13, 20264 min read

How to tell ChatGPT, Perplexity, Claude and Gemini visits apart, and tie each one to revenue.

RevenueOct 9, 20265 min read

First touch without a cookie, a user ID at sign-up, a join on the server. The whole flow, step by step.

AI searchOct 2, 20265 min read

What to put in it, what to leave out, and how to check whether AI crawlers read it.

GuidesSep 25, 20265 min read

Install, rebuild your goals, connect revenue and switch off GA4 before dinner. Your history stays in GA4.

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